Back in 2002, Jane, having worked in the fashion industry for 5 years, decided to start her own small biz. That winter, her daughter Janice was in primary school and was a fussy child that a) didn’t like any of her socks b) somehow managed to keep losing them – that Jane got the idea to make her own designs and 'My Socks' was born.⁠ Jane has worked predominately as a wholesaler operating with no social media (oh those were the days) until now, and that’s where Janice – now all grown up – is stepping in to take this little biz to the online world.⁠ This mother and daughter duo now work closely together, with laughter, love and the occasional bicker!